South Korea
Beauty of Joseon
Hanbang heritage formulas
Beauty of Joseon reimagines hanbang — traditional Korean herbal medicine — for modern skin. Gentle, glow-giving formulas built on rice, ginseng and probiotics have made it a global cult favourite for radiant, healthy skin.
Shop Beauty of JoseonHero Ingredients
What makes Beauty of Joseon work
The signature actives behind the brand's most-loved formulas.
Rice Extract
Brightens and softens for a luminous, even glow.
Ginseng
Energises and firms tired, dull skin.
Yuja Citrus
Vitamin-C-rich brightening for dark spots and tone.
Recommended For
Who it's perfect for
- Dullness
- Dark spots
- Sensitive & dry skin
Featured Collections
Explore the ranges
Glow SeriesRelief Sun SPFGinseng Range
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Beauty of Joseon at SkinLab Pro
Hand-picked, authentic and ready to ship across South Africa.